If you're going to lead without shrinking, spiraling, or over-explaining - you have to start here.

Liberation isn’t a big abstract idea. It’s that exact moment when something inside you whispers:
"This isn't working. And I think I’ve known it for a while.”

It’s the moment you stop spinning and start listening to what’s actually true.

It’s the moment you admit what you want, and give yourself permission to want it.

It’s the first step in how I coach women through high-stakes conversations, big pivots, and next-level leadership.
And it’s the “L” in the L.E.A.D. framework:
Liberation. Embodiment. Authority. Direction.

This is where we begin.

A Moment I’ll Never Forget

In 2023, about a year after I stepped away from my former coaching communities, I started feeling it.

At first, I thought it was just a sales slump. A weird energy dip. A season of recalibration.

But the deeper I looked, the clearer it became.

This wasn’t just a slow season.

This was my subconscious waving a red flag:
“Amy, this isn’t it anymore. And you already know.”

I didn’t want to hear it.

I’d built a whole brand, a whole business, a whole identity on what used to be true.
Admitting something had shifted felt terrifying.

What would that say about me?
What would people think?
Was I ungrateful? Hypocritical? Giving up?

But eventually, I asked the question I ask my clients all the time:

“What if this isn’t working - and that’s okay?”

That was the start of my liberation.

Liberation Isn’t About Burn-It-All-Down Energy

It’s about telling the truth to yourself first.

It’s about spotting where you’ve been holding back, not because you’re weak, but because somewhere along the way, you got taught that your voice was “too much,” your needs were “selfish,” or your desires made you “difficult.”

Before we fix the script, we have to find the one you’re currently living.

That’s what this step is all about.

What Liberation Looks Like Inside the L.E.A.D. Framework

Here’s where we begin inside the coaching container:

Defining Your Outcomes

What do you want, even if you’re scared to say it out loud?
Why does it matter to you - not to your boss, your partner, your audience, or your mom?

We remove the judgment.
We release the rules.
We name what’s real.

Identifying What’s In the Way

This isn’t just mindset fluff. We look at real barriers:

• Where are you biting your tongue?

• Who are you afraid to disappoint?

• What roles are you performing instead of leading?

Calculating the Power You Actually Have

Most women don’t know how much power they actually have in any given room.

So we get curious:

• What influence do you already hold?

• What’s the cost of staying quiet?

• What’s your usable power - what I call political capital?

You don’t have to be the boss to hold authority.
But you do have to recognize the power you’re leaving on the table.

Unpacking the Programming That Got You Here

If your nervous system goes offline the second someone raises their voice, or challenges your ideas, you’re not broken. You’re conditioned.

Maybe you were raised to be a peacekeeper.
Maybe your nervous system was trained to scan for what they need before you even ask what you want.

That’s not a failure. That’s patterning.

And we can shift it.

Liberation Is About Giving Yourself Permission

Before you speak up…

Before you set the boundary…

Before you ask for the raise, or send the email, or hold the hard conversation…

You have to believe you’re allowed to want what you want.

That’s the outcome of this first step:
You name the real issue.
You stop gaslighting yourself.
And you give yourself full permission to lead forward.

Coming Next Week: Embodiment

How do you stop just talking about leadership and start modeling it in real time, especially when it’s hard?
That’s where we’re going next.

Because leadership isn’t about having all the answers.
It’s about being in alignment when you speak.

Want Help Getting Clear On What You Really Want?

My brand-new beta coaching program, It’s Time to L.E.A.D., is open now. And it starts here - with Liberation.

We’ll get clear on:
~What you want.
~What’s standing in the way.
~And how to step into leadership that doesn’t require a personality transplant.

6 weeks of coaching.
$500 beta rate.
10 spots available.

This is the work that leads to real results:
✔️ The conversation that changes your working relationship.
✔️ The clarity that fuels your next business move.
✔️ The boundaries that finally stick—without the spiral.

Email me at [email protected] to claim your spot.

Let’s start with what’s real, and build from there.

Let’s Talk

What’s one thing you’re starting to admit isn’t working?

What do you wish you had permission to want?

What’s been in the way of naming it?

Drop a comment. Let’s open this one up.