The Confidence Coach for Coaches
I help life coaches become confident, paid coaches.
I’m leading a revolution to create thousands of confident paid coaches. Wanna join?
I used to believe when women take their places at the tables of power, we’d change the world.
I was wrong. We’re not taking places at existing tables.
We are building new tables. This is your invite to my table.
A table where you dismantle patriarchal structures and hierarchical beliefs so you can become a confident paid coach. Where you shatter norms of what you’re supposed to be and how you act so your best clients find you. Where you create safety and reliance on yourself so you can help your clients at the highest level possible.
You can use desperation and comparison and hustle to become a paid coach. But why, when self-belief and self-safety and self-confidence is a helluva lot more fun.
It’s everything I used to become a multiple six-figure life coach.
And I’m here to show you how.
Welcome to confidence coaching for life coaches.
Real Clients


Everything I have created in my business is because of Amy Latta’s coaching. I truly believe that I am where I am, earning what I’m earning, coaching the clients I have because of Amy’s questions, coaching, and insights. The biggest change has been in my belief in myself to create what I want. Amy has made me see that truly anything is possible!
April Price
April Price Coaching


Working with Amy has moved me ahead with my goals more quickly than anything else I've ever invested in. I had been making money all year, but wasn't taking credit for it. I was giving the credit to everything else. It made me think I didn't have control. Once she helped me get ahold of this, I have never felt so empowered to make things happen in my life.
Elisa Owen
Elisa Owen Coaching


Amy first shared with me the concept of, "I am 100% worthy just because I exist" during an early call. Coaching with her has created more freedom in my mind of "I'm enough," allowing me to create more possibility in my coaching practice. I am grateful for the transformation I will empower other women to experience by doing the work with Amy!
Angela Marick, DC
Empowerment Coach ShatterBox Coaching


I loved how Amy was able to help me see the areas in which I was getting stuck in my own thoughts, and her ability to show me my thoughts so clearly. From a practical standpoint working on my business - I started with $0 earned and by the end had signed 3 clients (and one bought a second package with me). Amazing.
Ashwini Nayak
Physician Wellness Through Coaching
Want to sign more clients?
Having worked with literally hundreds of coaches, I put together the top 10 obstacles every life coach faces when trying to make irresistible offers to their prospective clients.
And then solved for every one of them.
You’re gonna face these obstacles, too.
Don’t face them without solutions.