About Amy Latta

From playing small to owning my brilliance

The work we do as coaches will change the world, one beautiful human at a time.
But you cannot help these beautiful humans if you are wrapped up in the bullshit of your own mind, telling you are aren’t good enough and no one is interested in what you have to say.

We are all born with a gift we were meant to share. And coaching is the vehicle you were given to share your gift.

Maybe you were born to help people stop overeating or stop overdrinking.
Maybe you were born to help people feel less overwhelmed or get unstuck.
Maybe you were born to help a specific group of people – doctors or lawyers or creatives or stay-at-home-parents.

Coaching is how you are going to help them create the life they want.
But only if you get over yourself.

As The Confidence Coach, I am committed to helping coaches get over their own bullshit, and start showing up as the coaches they always wanted to be.

I had to do this for me.

I spent my entire life, living as if there were solid rules, afraid of my own voice, terrified of upsetting anyone else.

And yet I had a fire in my soul, the gift I was given burning through me and desperate to get out.

I also had mounds of doubt.

What if they didn’t agree?
What if they didn’t like me?

What if they think I’m pushy?
What if they aren’t interested?

What if…I fail?
What if…I succeed?

And so I kept playing small.

Consuming all the information, taking all the courses, but not putting much of what I was learning into action.

And what action I did take, was small action.
Don’t-rock-the-boat action.

I bounced from idea to idea, from offer to offer, throwing everything I had at the walls, but never truly believing I could do it.

And it felt terrible.

I had to learn to call out the bullshit in my own mind.
I had to believe I could do this thing – build a successful coaching business, where people are excited to work with me – before I actually did it.
I had to embrace feeling uncomfortable doing what may not work, saying what some people may not respond to.
I had to learn the only person who has my answers is me, not some outside guru.
I had to learn to have my own back, and not beat myself up when something did not work.
And I had to learn to keep going, to evaluate my work, to keep showing up for myself, no matter what.

I had to step into my own brilliance.

I had to step into my own brilliance by creating the self-confidence I needed to take powerful action.
The kind of action that draws in your ideal clients, that rocks their world, that has them excited to work with you.
The kind of action that signs clients.

Self-confidence is what bridges the gap between playing small and owning your brilliance as a coach. It is the work I have done myself, and the work I have shared with over 50 clients.

If we can do it, you can, too.

I can help.

Ready to create the self-confidence you need to sign more clients?

Despite your certification and investing in business courses, self-doubt keeps getting in your way. That’s because you never learned the self-confidence needed to take the actions that consistently sign clients.

I am sharing the three secrets I learned about creating self-confidence, right here.

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