Everyone and their brother’s dog has a podcast, but does that mean you should? On this week’s episode, I’m talking with my podcast editor and your all around gal-in-the-podcasting-know, Kara Gott Warner.
We cover almost every question I’ve ever been asked when it comes to podcasting for coaches, and Kara brings the mindset you need for podcasting, when to start one, when not to start one, and even the tech you need for easy breezy, upleveled podcasting.
Plus, she offers a super easy tip I never even thought of that you for sure need to know.
You’re listening to episode 182 of The Confident Coaches Podcast, the one where you’re going to decide if podcasting’s for you. Let’s go.
Welcome to The Confident Coaches Podcast, a place for creating the self-confidence you need to do your best work as a life coach. If you want to bring more boldness, more resilience, and more joy to your work, this is the place for you. I’m Amy Latta, let’s dive in.
Coaches, I have a super big treat for you today, so you all have me in your ear every single week. And listen, there’s 101 different avenues to getting a podcast out into the world, but I’m going to introduce you to the person who helps me get mine into your ears every week. You are getting ready to hear from my podcast producer Kara Gott Warner.
And here’s what I love about, I love so much about Kara, but one of the biggest things is she’s actually also a certified coach. So, she not only has all of the technical knowledge and the latest and greatest know-how of what’s going on in the podcast world, she can actually help you work with like the thing that’s going on between your ears.
You know that mind that likes to tell you crazy things. I personally think, she’s a breath of fresh air and you’re going to love this conversation and you are going to need a notebook for this one. We cover just about every question that I think I’ve ever gotten when it comes to podcasting for the past five years.
So many coaches have asked me about my podcast, so, we cover it all. We cover … well, you want to know what? I’m going to stop talking and let you dive into our conversation.
Okay, coaches, I’m very excited to introduce you all to the person who makes what you’re listening to even happen.
I have Kara Gott Warner here … oh my gosh, right out of the gate I’m messing up your name. Can you please say your name for the people in the audience because I keep saying it wrong.
Kara: Kara Gott Warner.
Amy: See, I’ve got a Kara in my life and a Kara in my life, and I just get confused over which one is which. No big deal.
So, Kara is my podcast producer. She’s the one that ensures that you hear my delightful voice every single week. But Kara isn’t just the woman behind the scenes making the technology happen. She is also a certified life coach. She has so much knowledge and here’s why I wanted Kara on today …
So many of y’all want to start a podcast like the second you become a coach. Kara, and I have thoughts and feelings about that, and I already prefaced this episode with talking right beforehand, and I said, you might teach me some stuff, like maybe I’ve been coaching people the wrong way.
So, Miss Kara, how are you? Welcome to the show.
Kara: Hi, I’m fabulous, Amy. Thank you for having me.
Amy: Absolutely. So, tell me just like a little bit about why you do what you do, why you love what you do.
Kara: Oh my gosh, what a loaded question that is, Amy.
Amy: I’m like, you’ve heard the show.
Kara: Yes, I know. So why I do what I do and why I love it. Oh gosh. So, you know, the thing that I love, first of all, let’s start with the podcast.
Well, I love to get behind the microphone because to me it’s very much a creative outlet for me. I got to be honest, it’s like my muse. I love getting behind the microphone and just, well, you know, like we were saying before, we’re talkers. I’m a talker. What can I say?
Amy: Yes guys, we’ve already talked for 30 minutes before we hit record.
Kara: But it’s also a way for me to feel like I can have an intimate conversation with people that I want to reach. And so, I think that the audio medium is such an amazing tool for that because in many respects, you know, you’ve got this captive audience that you don’t have in other situations.
Like you have on social media, on Instagram, on a Facebook video. And people click through and click out from a video, I think in like three to seven seconds.
Amy: Yeah, you have to really grab people right away. And even, even when people are hooked into a video, I have found on average, like a solid number of people are clicking out about a third of the way through.
Kara: Yeah, yeah. But you know, with a podcast, I think the stats are like 80% of people listen all the way through, which I think is higher than that because if you’re listening 80% of the way, like no, you’re listening to the whole episode.
So, I think that that’s one of the reasons why I really do love to be able to express my message, to reach people that way through this medium.
And, you know, it’s a way to really start to create that trust and that intimacy with people. And I feel like I’m a better verbal person than I am a written person, you know? So that’s why I love it. That’s a few other reasons why I love it.
Amy: By the way, guys in the background, you may or may not hear Poor little Lou. He’s having a time. He’s got a little cough. Kara’s going to do her absolute best to do some sound editing. But if you happen to hear, I promise you Lou is okay.
He’s got a cough today and he’s at my feet because he wants mama. So, the microphone’s picking up his cough.
Kara: See that’s what I love about podcasting. Like, every now and again, I’ll do “raw and rustic” episodes because yeah, I want people to know that like they can let their real life like show on podcasting.
Amy: Like, guys, I have two podcast recordings and two group coaching sessions today. And I got a dog with a cough today that I can’t do anything about. So, yeah, this is one of the reasons why I love working with you, Kara, because you’re like, let’s leave that in. Like, stuff that I would tell you to edit out. You’re like, no, I’m going to leave it in.
Kara: And because I’m a squirrel, let me go back to why do I love doing what I do? Like, so what I’m doing as a podcast producer, because, so back before this life, I was a magazine editor, and I feel like it’s putting together a mini magazine issue every single week. Because I love it. I love making the thing, I love the deliverable. It’s like, look, I made this Amy, it’s for you. And like, there’s something magical about that for me. I can’t a hundred percent explain it, but I think its kind of also taps into my creative maker sensibilities too, because that’s what I do.
I’m an artist, I’m a maker. I’m a knitter, I’m a designer. And I bring that into what I do as a podcast producer and then mixed with being a coach. You know, it’s like the best of both worlds. And I knew that when I was a coach, there was something else. I knew I needed to serve in another way in addition to that. And this was the answer.
Amy: Yeah. It’s so good. So, one of the biggest questions that I get is when did, when do you start a podcast? So, I’m with you. When I’m recording a podcast, with the exception of, and Kara has heard it when I’m like, hold on, I need to pause for a moment, and then I got to yell at a kid or something. Oh, I got to yell.
Kara: I love that so much.
Amy: Well, you get that done, right? With the exception of life going on outside the office, it’s me in my office and I’m talking, and I just feel like I’m talking to my bestest friends. I’m telling them they’re getting one of the most authentic versions of me.
I think even more so than when I’m writing, as you were saying, you know, when I’m writing, I’m a former corporate marketer, so you know, when I write my immediate instinct is to write into kind of corporate speak and I have to de corporatize it, if that’s the word that I just made up.
Kara: That’s okay. We can make up words.
Amy: We love that. I do it all the time, which is why one of the key things I coach in as particular in Path to 100k is this idea of like you’re talking to your best friend, even when you’re writing. But I find that so much easier on the podcast. It’s like I’m talking into a phone call and I’m just, I’m not, the other person isn’t responding to me necessarily.
However, I’m going to let you take the wheel on this one because if anybody who’s coached with me, they know my answer to this question, when you should start a podcast or when shouldn’t you start a podcast? And your, your opinion may be different than mine. So, I’m going to go ahead and turn that over to you of like, if a coach is out there and they, they’re, they’re picking up and they’re jiving with this idea that this is a great best friend kind of conversation. When is there an ideal time?
Kara: You know, you said a lot of it, you know, but I can totally add to this. And I think that like, just the first thing I want to say about this, like when to start, when would be a good time to start? One is that you are totally invested in doing this 1000% for the process and not the outcome.
And when I say that it’s almost like I think of this imagery of like, you’re climbing a mountain, but you’re really not climbing a mountain. It’s like you’re sauntering up this mountain and it’s got these beautiful trails and this blue sky and this greenery and this. It’s lush. And you’re like, I’m just going to sit here and I’m going to enjoy it and I’m going to look at the people passing by.
And I’m really going to like be present for all of it and see like what happens with it and just cultivate this experience. So, the commitment of really being in it for the process, because I see a lot of people thinking, this would be a great marketing tool and I’m going to like dig into this and like see what happens because I would like to get more clients.
And one of the things that I ask people that come on a call with me, and I’ve spent time figuring out how to ask this question the right way to get, you know, to really pull this answer out.
And I’ll say, what do you love about podcasting? Why are you so passionate about it? And I’ve had people say, well, I’m not sure. I don’t know ‘cause I haven’t tried yet.
So, it’s like the chicken before the egg. I see that a lot. And, and I’ve had, I’ve even had people come on, consults with me thanking me for like, oh, you know, I’m glad I didn’t even think that. I got to play around a little bit.
And I’ll say, you know, it’s time to play, to do some “play podcast.” Test the waters, record things on your phone. Your phone is a very sophisticated device and you can hook up your Samson mic on your iPhone using a little adapter that is easy to find on Amazon.
It’s called a camera kit adapter. If we want to get technical here and you can sound professional on your phone, play with a few, you know, play record a few episodes and get out of your own way. Like, it’s about seeing if you really like it first. It’s about playing first, right?
Amy: I love this idea. Nobody ever told me this, by the way. I hadn’t met you yet, right? Like I knew I liked talking, so putting a microphone in front of me was not necessarily a problem. But like the idea of like play podcasting with what you already have.
Kara: And that was the other thing I was going to say too on my list of things is like, yes, you should feel natural speaking to people that does help. You know, it’s like you want to, you’re like, oh my gosh, I love sharing and talking and I’m really good at doing videos and now I think it’s time to do a podcast.
But it should feel like comfy shoes for you, and if you do feel like hesitant, well that’s because you have to play a little bit.
Amy: Yeah. I like the idea of play podcasting for those people where maybe it doesn’t come as naturally to them where the idea of talking, you know, right now I’m looking at you because we’re recording this on Zoom, but 90% of my episodes are, you know, how many ever of my episodes. I’m not looking at anybody. I’m literally just talking. And for some people that is not a comfort level they have. So, I love this idea of play podcasting for people who are like, I don’t know, this doesn’t really feel like my vibe.
Kara: And of course, the people that are in your programs, Free to Paid Coach and Path to 100k, they get that they’re building that sustainable income through bringing in consults and building that client base.
And if they’re thinking that a podcast is the way to do the job of bringing in consults, that’s not a good reason to start. You really have to have a sustainable way that you’re already growing your business, like with what you’re teaching, Amy.
Amy: Okay, so, we’re on the same page because that’s exactly what I coach. I was like, make sure you already know how to bring people in.
Let me ask you this question – One of my reasons also for telling people to wait a hot minute, is the idea of knowing what they’re saying. Like, who are they?
Who do they talk to? What lights them on fire? When you’re a brand-new coach, you know that you want to coach, but how you talk about it hasn’t been established yet. That’s the whole point of Free to Paid Coach is to get you talking about it over and over again. So, you start to find the rhythms of your voice and, and not necessarily literally talking out loud, but like in writing, etc.
And I think about that’s one of my main reasons for saying, let’s wait because you might change how you talk about yourself, your coaching, your story, and you’re going to evolve anyway. Like, I don’t want to say that you have to wait until you’re completely evolved, but at least like how would you answer that question?
Kara: There are exceptions to every rule because I’m going to use myself as the exception here because when I started, I was in a different place.
Okay, so 2014. I was excited about podcasting as a creative outlet. I was like, I didn’t even know I had a podcast on my hands, to be honest.
It was, oh, I’m going to record on my phone when I go on my morning run. And then one day I had the thought to turn this into a podcast. So, for me, it came later, and I organically figured out the other stuff because I was working as a magazine editor during the day, and I was like, I just needed a little creative outlet. So, there are exceptions.
My podcast clients are coaches like yourself. And also, when I was coaching on podcasting, you know, they were all coaches and there were some exceptions where they were like really natural behind the microphone. They looked at it like I always say, spreading the fairy dust when you’re about to record.
It’s an outlet. It’s a side gig. It’s like, this is like exciting and fun. That’s how you feel. That’s okay. You can do that. You can do anything you want. But what we’re saying too is like, don’t add another task or a should to your business.
If you want to do this at some point, you know, first focus on developing your voice, meaning who you are as a coach, who you are in your business. And then you know, a podcast, do it when it feels natural, and it feels good and you’re willing to commit 1000% to growing this thing and playing the long game.
Amy: Yeah, I mean, I think what I’m hearing you say is, don’t add additional responsibilities onto your podcast. If your podcast was another person in your business, you are now putting the responsibility of that podcast to bring clients in. It just wants to talk to the world. It just wants to share your voice out into the world. And you’re like, you’d better bring me clients in ‘cuz, I heard this is a great way to get clients. And all of a sudden that podcast suddenly has this like, heavy weight to it.
Kara: I love that you say that Amy because you know what it reminds me of? Do you ever read the book Big Magic? Elizabeth Gilbert talks about putting that responsibility on your art to bring money in, and I think it’s like during the “Get a Job, Dude” chapter. I love that that’s part of the book because it’s like your art, or your business is this tender thing that deserves your attention and then all of a sudden, you’re like taking a podcast and you’re saying this thing that just wants to speak to the world in this special, ethereal way.
Amy: I’m totally with you. Like the podcast is a medium through which your voice can be put out into the world, and you can have that impact. You weren’t already sure and established and bringing clients in.
Suddenly the weight of every episode just becomes this thing of like, what’s the thing I have to say in this episode that’s going to bring me the consults by the end of next week? And then it just becomes an entirely different thing, which is not at all what we want it to be.
Kara: Well, I get this feeling, and I don’t know if you’re like this too, but I can’t stop myself from coming up with ideas like they never stop. That’s why again, I have this lovely little device right here in front of me, which is called an iPhone. And I’m like, don’t forget that idea. Oh, that’ll be a good one.
Amy: You know, I have like a running list of ideas, half of which I execute and a third of which I start, but don’t finish. And there’s like this, these golden nuggets that actually land into my audience’s ears and eyes.
Kara: Let’s call that podcast security, seriously.
Amy: I love that.
Kara: I’m like, Ooh, that’s an episode. But you know, one of the biggest things that people ask me, which episode do I start with? What do I talk about? And I always say like, just pretend you’re coaching someone, start with your tools. Make those your anchor episodes at the beginning.
But I mean, you could do it so many different ways. But my point here is that that’s the biggest fear. That people have. Well, what’s that first episode? I have no idea. And that can stall a lot of people from even starting because they think they have to have this golden perfect episode.
And I’m curious if any of your clients have come up and asked that, because I would think that’s a perfectionism concern, because once you get going and you have those initial episodes, it’s all a circle. You’re all coming back; you’re coming back around all the time. It’s just all a circle.
Amy: Totally. And, and I think even more so why, you know, make sure you are really honest with yourself as to your intention to starting the podcast. Because if there’s any weight that this podcast has to be my lead generator, it’s going to make that, that first episode, you’re going to, you’re, you’re going to put so much pressure on yourself and that episode of the second episode of like, because if it doesn’t start creating the results of incoming clients and, you know, contacts and clients, you’re going to think this isn’t working when actually it’s just the beginning of something that can be really beautiful.
Kara: And you’re just throwing spaghetti on the wall.
Amy: Yeah. Yeah. That’s what I tend to coach people is like, what are the first three to five things that people need to know about the thing you help them solve? There’s your first three to five episodes. And then just go.
There are episodes that I’ve recorded that I’ve been like, damn, that was a good one. And I don’t often go back and check my stats. I check my stats really only every couple of months maybe just to kind of. Hold on a sec. Hey Lou. Hey, I’m talking here. Yes, we hear you. Okay, Lou would like to start a podcast.
I don’t check my stats very often. You know, I’ve gone as long as a year without even paying attention to them, but like, I will put out an episode and be like, that was my prize winner.
So maybe I’ll talk about the same subject, but through a different doorway in the future, you know, I might send an extra little bit of marketing or pieces about it, but in the end, because I’m not putting that weight of every single episode has to be the one that brings people in and has to blow their minds. Instead, what’s the one idea you have in your head this week that will help the people you’re talking to?
Kara: Mm-hmm. You said it. Yeah.
Amy: I just feel like you can’t go wrong if that’s your focus.
Kara: A hundred percent. Yeah. Totally. Yeah.
Amy: So, a anything else that you have because we’ll start getting into maybe how you actually start a podcast and when they would reach out to somebody such as yourself versus what they could do in the beginning.
Any other thoughts or comments around like, when shouldn’t you start a podcast?
Kara: You know, I kind of addressed a lot of that in the beginning. I was talking about, you know, not going into it just because someone said this would be a great way to market yourself and get clients and, but another thought that came to mind was, you know, if you’ve got something big going on, like you’re in a certification program or, you know, you have a lot of balls in the air, like if you’re going to launch a podcast, you want to invest your time in launching that one thing. And I don’t know, for some reason, sometimes we can get into this thing, like, I can do all of these different things.
I can do more than one thing, and then we lose the priority of like, we’re investing our time and our energy into building this thing that’s going to really help us build this body of work.
I guess I’ll just kind of emphasize why you shouldn’t start. One is if you know you are feeling wishy-washy, you know, you’re not sure, you know, someone said you should, you haven’t played a little bit, you haven’t tested the waters and you’re not really comfortable with speaking behind a microphone. Like practice play.
Amy: By the way, I do this in my car all of the time. Talk to text. It’s like I, I will have an idea and I will just Siri open a note. I just start talking. Now I have to decipher the talking in a series of translations at the end of the day. But voice recordings are a great way to, like, if you just have an idea to just kind of hit that record button That could be playing podcast right there.
Kara, if you don’t mind, maybe in our show notes we can kind of include some of these techie points that you’re leading us to like the adapters for this, that, or the other.
Amy: You can tell that I’m, I’m totally speaking the high-tech language over here. Oh no. Yeah. The doohickeys.
Kara: There was another thing that just came to mind too, before I forget, but you know, why you shouldn’t start is if you’re like, really, really stuck on the metrics.
Because yeah. Okay. That’s a whole other conversation, Amy. We could literally do an episode about metrics and the problems with metrics and believing in metrics as your only measurement. And then you put all your energy into the metrics, and you give up in the first three months.
We call that podfading. And then that’s where I put on my life coach hat. And I help people to avoid the podfade. That’s where I step in 3 months in so that we can avoid it, but it’s like, let’s check ourselves when it comes to the metrics.
So, I just recently went to Podcast Movement in Vegas. Wow. Vegas. Okay. That’s a whole other, yeah … but Rob Walsh, who is either the founder or co-founder of Libsyn, and he’s a very like no-nonsense kind of guy. So, when he does a breakout session, like he’s telling it like it is, and his session was called The BS of Metrics.
So basically, people can buy metrics. You can literally buy extra metrics and fake metrics. And of course, now people can, you know, go into Canva, and pretend they have metrics, and your metrics can look inflated. And it can be because maybe you have one user that is looking at your back catalog, or you have someone new that came in, or someone that’s always listening to your podcast, but they’re listening to multiple episodes, you know, in one week or they’re going into your back catalog and a variety of other things.
But that’s one of the ways that your metrics can get skewed. And if you’re basing things on metrics like, yay, it’s happening, or no, it’s not, you’re missing the point. A hundred percent missing the point of podcasting and growth, like how do you know you’re not growing if you’re basing growth only on a number. You’re, you’re totally missing the game. You’re totally missing the point.
When I’m working with people, like I can tell when they’ve lost the meaning and the connection in their episodes when they’re focusing on metrics or something else. They’ll say, I got to grow, I got to grow. And then their episodes become plain vanilla. But the bottom line is content is still king. You know that saying, right?
Amy: I don’t think content is ever not going to be king.
Kara: You have to focus on the audio content as the main event. The main driver. That’s what people want. And then, you know, transcripts are there mainly for SEO. Some people read them, but it is your intention behind everything that comes out of your mouth.
Amy: 100%. I am so glad you spoke to that because even I was like, yeah, sometimes I’ll go check my metrics.
I had to learn real early to not worry about what they said, you know, I think when I first started, this episode’s going to be I think 182, and I did 76 episodes of another podcast before this.
Kara: Oh, wow. I did not know that.
Amy: It’s Business Women Losing Weight, which I don’t think it is out there. I did 76 episodes of it, so I’ve got like, fast math, 250, 260 podcast episodes under my belt. I started looking at metrics like the number on the scale.
Kara: Oh my gosh. I was just thinking all my about today. I thought if this comes up, this is going to be the analogy for this. Yes. Okay. Go, go. You’re reading my mind.
Amy: Yes. Metrics are like the number on the scale and possibly even the number in your business bank account. Balance. It is an indication of something. But we oversimplify it all of the time that, you know, when I was coaching weight loss, and I’m experiencing this right now, where I’ve completely shifted.
I’ve had a big weight loss experience, a lot of health stuff. I’ve talked a little bit about it on the podcast, more so in like my Instagram stories. But that scale’s only moved down six pounds of the 46 that I gained. But I’m an entirely different person than I was six, seven pounds ago based on my movement.
I actually stopped paying attention to that because I realized that I was deciding whether or not what I was doing for my body was good or not based on what the scale said at the end of the week, as opposed to, I actually just want to feel really good in my body. I just want to be in love with my body and love it so much.
And I think it’s the same kind of thing, like it’s the same conversation. It’s the same thing I would say about your business. Love your business so much, love your content so much, and know that the results are going to come as they come in. And that number is never the gauge.
And I want to be really clear because there are a lot of coaches, particularly in our circles that are like, the number is the indicator whether or not it’s working or not. And I’m like, I don’t know. I kind of think you can have a hundred listeners a week, and if 75% of them are hanging on your every word, that’s amazing.
As opposed to, you could have a thousand listeners every week and you got like, you know, maybe one to 200 people who are checking, you know, it’s that differential of like, the quality of that listener is so much more important than the quantity.
Kara: Yeah. Well, I heard a phrased to me once before, you know, develop your own squishy metrics.
Amy: Tell me more.
Kara: Like, how are people engaging with you? Are they reaching out to say, I love you, you changed my life, or whatever. You know, I loved when you said X, Y, and Z on a podcast. You know, it’s like, it’s the human touch, right? The human element. And then yeah, if you want to look at the numbers, just like on the scale, you’re like, yeah, there it is.
Like in this case, we want to see it go up as opposed to the scale going down. But it’s the same idea where it’s like, you see that curve on the graph as opposed to, you know, fuck I, gained another pound. Like I weighed myself yesterday, and today I’m a pound bigger. Even though logically we know that it’s such bullshit, like you can’t gain a pound in a day, but our brain plays the most maniacal game.
Amy: And, and I’m kind of seeing like, well, last week’s episode got, you know, a hundred listens and this episode only got 50.
And so, we’ll just be like, oh my gosh. Well, so many factors could be in there. There could be so many different reasons. I think about all the podcasts I listen to every week. I don’t necessarily listen to them. Every single one of them on the day they drop, I go through periods with podcasts, I will come back to podcasts.
Like I think it’s really important for us to think about how we consume content and know that that’s how our audience is the same. I do have something that just popped into my head.
Something that I was doing for, and you’ll know, because you edited my podcast that I was doing for a really long time, and I can’t remember where the idea popped into my head that maybe it wasn’t the best thing to ask of my audience.
So just like for poops and giggles, or maybe it doesn’t matter, this idea of like, go onto social media and share this episode and tag me, and tell me what you really needed to hear. Like the whole idea is you’re hoping that people will share your episode. But then as I was like, I’ve been putting that at the end of a significant number of my episodes, and I started thinking, should we be doing that?
Should we just be like, hey, hoped you loved it? And then, you know, obviously mine, you know, I don’t have advertising on my podcast. I don’t make money off of my podcast. There are podcasts who certainly do affiliate marketing or Patreon, or even ads.
So, the way that I make money quote unquote off my podcast is I invite you to take the next step at the very end.
If I go sign up for the thing, and, you know, eventually I get alot of clients who started with my podcast, but are we asking too much of our audience when we tell them in the episodes, hey, go share this with the people that need to hear it?
Kara: I don’t think so. As long as you’re not attached to the outcome.
Amy: Okay. Maybe the guys, I think we just found the theme of this entire episode. Do it because you love it and you love them, not because you want the outcome of it.
Kara: Yeah. You’re like, hey, maybe someone will reach out and let me know. And that would be fun too. But yeah, I don’t have any attachment to what happens.
And just like you were saying about, you know, people that monetize and do all these other things and they do Patreons and, but it’s like, you know, if that comes later after you’ve been having so much fun and you’re taking a bubble bath, that’s an analogy I use a lot for my podcasting and all the things I love to do. If it feels like a bubble bath, it should feel like a bubble bath.
And right. And if you’re feeling that and then all, and then as an offshoot of that, somebody wants to advertise or you start getting a lot of downloads, you know, stats are great and advertising works, then great.
But it’s like that’s maybe later, and that’s from not expecting an outcome, you know? It’s like maybe some of those things, but it doesn’t matter. It just doesn’t matter because, you know, this space, there’s a lot of people in the podcasting space and if we start competing and like, I got to do this and that and raise to the top, and if we just take a different approach, you know, and remember who we’re trying to reach on our micro level and also how can I make this fun? How can it feel like a bubble bath? How can I enjoy this process?
There’s going to be your definition of success, which doesn’t necessarily have to translate into more clients, more dollars, more listeners right away, more of anything other than what a beautiful process.
Amy: I love this so much. As you have heard in my content shift over the past six months or so, is this idea of playing more, to sell more. And I love this idea of like your business as a whole, feeling like a bubble bath, feeling like, and I think some people have a hard time with this because like maybe you do launch something, and no one signed.
Like maybe you do advertise a free webinar, and no one shows up and maybe you do launch a podcast and you only have five listeners and your mom and her two best friends.
And so, we will be like, this doesn’t feel like a bubble bath. Amy, Kara said bubble bath. And instead, this feels like a sludge through mud.
And so, I kind of love this idea of it is still work. You still have to be thoughtful about why people want to listen to you talk. Like even me coming on here. So, I’m giving everybody who has listened to all my interviews, like I preface all, every interview of, you know, asking the person that I’m talking to, think about the end listener.
What do they want? Why do they want to listen to this episode? It’s not just cuz y’all want to hear, Kara and I chit chat and laugh about our lives, but there’s purposeful content and so. You still have to learn how to craft that. But I think when it’s coming from this place of play or this kind of bubble bath. Like when I think about why I would take a bubble bath, it’s like, I’m so with me, I’m detaching myself from all the noise out there and I’m connected with me. So even if somebody says that and is like, Amy, there ain’t nothing about my podcast or my business that feels like a bubble bath right now.
Kara: But you know what? And that’s the thing. Sometimes there’s not as many bubbles, you know? Because like you said, you know, it’s still work and there’s, there are going to be days when you feel like shit, but it’s not going to feel like you’re sludging through mud.
Amy: Yes, yes. There’s a difference. Feel like you’re sludging through mud.
Kara: You know, because I have days where I’m like, oh, I don’t know if I want to record or I don’t want to, whatever, but I’ve been doing this for 10 years, so, it’s like the desire to keep showing up is stronger than those every now and again feelings of like, yeah, I’m not feeling it today.
So what? It’s fine. You know make it work. You’ll make it happen. You know how to be scrappy too. That’s the thing. It’s like, I think when we get too rigid in the way we think we’re supposed to do it and we’re supposed to do the podcast, and we’re supposed to do it because that’s what they say you do.
But at some point, somebody decided out of the blue, out of the ether, out of nothing that this is how a podcast is. Oh, by the way, let’s call this a podcast and let’s create show notes. And the only reason why show notes have bullets is to help attract SEO.
Amy: Right, well, I like bullets because I don’t like to read long paragraphs of stuff. I’m never going to read long paragraphs, but I will read some catchy bullets.
You’re listening to this and you’re like, okay, I’m not going to put any pressure on my podcast to perform for me. I totally understand what they’re saying about detaching from the results I’ve played around with my voice, or I’m already comfortable with that. I’m ready to go. How do they start a podcast?
Kara: So, do you want the simple bare bones version or like the Cadillac? I got both. So, we already started talking a little bit about like, using your phone and playing, but I’m going to go with this because this, to me, this is fun. I’ll give you the bare bones and the Cadillac.
Amy: Well, I think it’s important. I think you would agree. There’s a hundred roads, there’s no one way. So, anybody who’s like, oh, here’s the one way. What is it?
Pat Flynn’s, 27 Steps to Creating a podcast or whatever. The first time I started my podcast a thousand years ago, and that’s what came up. I’m like, 27 steps.
Kara: That’s so cool. And we’ve already mentioned Pat Flynn. So yeah, he’s going to get a plug. I was on his show three times, by the way.
Amy: Stop it. kidding. Oh my gosh. It’s amazing. I mean, I ran into him in his little boy Podcast Movement. We were both in Philadelphia the same time?
Kara: No, I went to the first one in Chicago, and I have a picture of me with Pat and I was like, because I was wearing the Ask Pat t-shirt.
And it was like 9:00 AM in the morning and I was on my phone and he walks up to me, nobody else is around. He goes, hey, how you doing? And I’m like, what?!
Amy: When I started my first podcast. 2016 probably, I Googled how to start a podcast and, and Pat Flynn’s course came up. A ridiculous number of steps, but I was like, okay, this is what I’ll do.
So, my first podcast was self-produced. I did all of that all by myself. And now there’s so much more technology that has simplified the process than existed back in 2016 or 2017.
So, I think when you ask which version, I think it’s really important that people know there are many roads to this. Kara, this is your genius, this is your milieu. And deliver a simple way, and maybe that’s the question. This is like, maybe that’s the question— How do people know when they need to go more Cadillac-y?
Kara: Okay, as we’re sitting here and we’re talking about this, I’m thinking of, I don’t have to talk total bare bones because we already talked about playing with your phone and getting one of those little adapters for your Samson mic or whatever mic you want to use.
But we’re talking to coaches who probably have a Samson mic, right? You know what I’m talking about?
Amy: Like, oh, like the little thing that’s got like, like the Britney Spears microphone.
Kara: Yeah. Right. The Life Coach School uses it or that kind of mic or whatever. And we’re all on Zoom. You can take whatever mic you’re already using for your coaching business, for your coaching practice, use that mic. Don’t go out and get anything else.
Record inside of Zoom. You can do that by yourself. You don’t have to be doing it with someone else with you.
You just click on Zoom. Don’t turn on the video unless you feel like it, but you just record the audio. Then use that recording and then what you can do is you can do some really simple editing in a program like Audacity which is free, or GarageBand.
I know you use GarageBand, Amy, and that’s free with a Mac.
So that’s the simplest way. You don’t even have to edit anything, you know, I mean, if you want, if you’re like, okay with like a few ums and ahs, I mean no big deal, you know, and smack some music, you know, intro outros on the end.
You can do this, by the way, if you use an app called Anchor, I don’t, you can put some pre-made music on there.
Amy: Oh, I didn’t know that. So, Anchor came out after I first started producing, or I didn’t know about it when I first started producing.
And I remember. Thinking, oh, I wish I had known about that when I got started, or I wish that was around when I got started.
Kara: And also Buzzsprout is very cool because what you can do on Buzzsprout, this is what I recommend my clients that they launch with me, I set them up on Buzzsprout.
And what you can do there is, let’s say you have your music and your little voiceover that you have with your music. We call them bumpers. That is “pod speak” for your intro and your outro, and you can upload those to Buzzsprout and they are always on the end of every episode automatically. So, all you do is talk into the mic and upload it to Buzzsprout.
Amy: Amazing. How easy is that?
Kara: So, so easy. So this is, if you’re like, I don’t need to go crazy on editing, you know, and I just want to get it out there, you know.
You know, so that’s the simplest way to do it if you’re going to do it yourself, and then like Amy said, you know, I think Pat Flynn’s program is still out there for sure, like just to learn some little ins and outs with editing. But you can go to YouTube. I’m telling you, it’s amazing what you can learn on YouTube, like how to edit GarageBand, like how to remove little bits of audio.
It’s so easy to do. Then you submit your podcast to Apple, super easy. Like if you’re on Buzzsprout, they have a really great knowledge base and one of the top things that they have in there is how to submit your podcast. Literally takes a minute and your Apple ID and you submit your podcast. And you wait like 24 hours, they give you an answer and then you’re live to the world.
And then your podcast, literally from that point can go to all the different players. Like there’s a few that you have to do manually, like Spotify and I think Amazon Music, but like, think of a Apple like the hub or the middle of the wheel, and then all the players are like spokes or the wheel.
Amy: I do remember that once you got submitted, I was like, how do I get it on all of these players? And so that still stands all these years later that once iTunes and is it still called iTunes?
Kara: It’s now called Apple Podcast, which is a lot harder to say. Apple Podcasts.
Amy: So once Apple Podcast says yes, it like magically shows up on non-Apple Podcast players all over the world. And does Buzzsprout let you add Spotify and the other players?
So it automatically pushes out the episodes once it’s approved by Apple, and Buzzsprout, or an Anchor or whatever you use, has that built in that.
Kara: Yes, it’s all very user friendly. I think Libsyn, because it’s the gold standard. It was like, that’s the place that all the podcast folks, go, it’s been around like for a long time.
But Buzzsprout and Anchor are so user friendly, like simple walk you through, hold you by the hand for every single step, and it doesn’t have to take three months. These things that I’m talking about, I mean, not kidding you, like you literally could start your podcast in a day or a weekend.
Amy: The longest part is waiting for Apple Podcasts to get back to you, to tell you, yeah, you’re good.
Kara: Well, yeah, and that’s like 24 hours, sometimes longer. But I mean, the only thing in your way is this thing between your ears, you know, this brain of yours that’s saying, no, no, I have to wait.
No, I’m not sure what I’m going to start with, all the things we were talking about earlier in this episode, right?
And so, if you really wanted to start and you were really motivated, you could literally start, you can do everything in a weekend and you know, the other things like the launch, creating a launch team and maybe doing a podcast tour and all this stuff that’s nice stuff you can do.
And that will help create a nice wave out in social media, out in the digital space. But it’s that’s in addition. First you got to create the beautiful podcast and just get out of your own way. And it doesn’t have to be that complicated. It really doesn’t. It can be this simple.
Amy: So, if I can add on to the marketing side of things, basically the idea here is you could get a podcast up and running with your phone, a mic adapter, Anchor, Buzzsprout you know, record in Audacity or GarageBand, super simple editing, throw up a little intro, outro, or bumper.
And then it can be up live. You can still plan on the marketing side of things, reach out to, you know, peers, your list, etc., and your podcast is going to already be out there in the world, but you could still create a quote unquote launch date in the future and build up the marketing, and start talking about it two, three weeks in advance.
This is coming, this is coming. Your podcast can already kind of be out there on the world.
Kara: Yeah. And how I think about it – why wouldn’t you want it to be that way? Because then you have a calling card already.
Like back in the day, Amy, you remember when you started and you had this eight-week window and it was like you were a new podcast and then you have this opportunity to be in New & Noteworthy, but that’s not a thing anymore. It’s just not, oh, thank God it’s not a thing. I mean it is, but it isn’t, if you know what I mean.
Amy: It was so stressful when I was launching That Doesn’t Matter podcast in 2016-2017. It was like we have to create this massive push because if you didn’t make it on, and by the way, I didn’t make it into New & Noteworthy in Apple iTunes way back in the day. And I’ve got 250 podcast episodes under my belt and I’m doing just fine.
Kara: Yeah. And when I started in 2014, It was a thing, and it was fun. I did see myself in that top number two. I had a number two spot. I was number one, but I didn’t take the screen grab! I was like, what’s wrong with me? But I have proof, everybody. I have proof.
Amy: Oh no. That’s amazing. So that whole idea of just that, but it doesn’t matter. It doesn’t matter. It’s kind of like all data.
Kara: Really, it’s about the platform and the influence. Like those are the people that are getting into those spots now. And really that’s kind of sickening when you think about it. It’s like, I don’t need to really compete with that.
Amy: Okay, so, they can grab their iPhone. Simple mic record in either audacity. Or Garage Band.
Kara: Let me correct that for a second to the phone. Because you can use GarageBand with an iPhone, but it’s a little bit clunky. I don’t like it on the phone, but you can use, (and this is going to be a long link list by the way.) But since I’ll be doing it … EasyVoice Recorder is notes to text. Remember you were talking about that, Amy? You can use the notes to text app.
Make sure you set it on a WAV or MP3, so you get the best quality. Use that camera adapter, use whatever mic you want to use. Hey, you know what? Even your earbuds work really good, believe it or not. I’ve had coaches come on with earbuds, the iPhone earbuds. But you plug in your mic, you use that camera kit adapter.
You open up the recorder on your phone. It could be EasyVoice Recorder. There’s another one called Ferrite, which is made for podcasting. And you could do it on an iPhone or an iPad. And then you’re off to the races and you can record with your phone using that.
Amy: That’s right. I was mixing up the phone with the Zoom idea too because the other idea is you get whatever you’re already using for coaching, and you can record in Zoom and that’s what you can download that file over into GarageBand or whatever to edit with, and then you’re going to get it out into Buzzsprout or Anchor.
You’re going to put it out there, it’s going to be launched. When does somebody need to say, I need a Kara in my life? I mean, okay, so first of all, you need a Kara in your life right now. Just start following her because she’s going to be dropping amazing podcast tips all the time to you anyway. But when should they consider reaching out to somebody like you who is a podcast producer?
Kara: I find that the people who reach out to me, they’ve already decided they are totally invested in focusing on their amazing epic content, the spoken word, reaching their people, feeding their baby birds, and letting the podcast expert do their thing.
I don’t need to be in the weeds. My job is to serve my clients as a coach and speak my message. So, you see the value in that. You see like the, the value in handing off the production, the editing, the transcripts, the show notes. All the backend stuff that, those pieces of the puzzle to someone else. So, you can just keep being the coach, showing up as that coach.
Amy: So, when somebody works with you can do the production, but you can also just coach them through the launching because that’s where I think I first got connected with you, was talking with a client that I was working with.
I was a guest instructor in somebody else’s program. I’m talking about Lara.
Kara: Oh, Lara Johnson. So, there a really funny story because Lara is sort of like the impetus, the spark for all of what I do now. She’s one of my coaching clients.
So, sort the trajectory for me was when I left the magazine, I was a mindset coach. Then I got certified as a life coach in 2020. And then, you know, people were like, you are a podcaster. Oh, I need help with my podcast. Can you help me with my podcast? And then I finally like, zeroed in on my niche as a podcast coach.
So, I was helping people and coaching them through all the steps. So, they were doing the steps and I was helping them to get through the mindset, like a lot, all the stuff we were talking about.
Like, okay, let’s figure this out. Like what’s holding you back from getting started and thinking this isn’t the right place to start?
And, but anyway, so then she launched, and I was trying to help her to find a producer and a VA and all these other things, and there was always this little birdie on my shoulder or whatever, you know, like, so this little thought that was like, you know, you’re good at this. You love this. You should be her producer.
And so, one morning I woke up, like effortlessly, and I walked right to my computer, and I texted Lara, I said, I’ll do it, I’ll be your producer. How’s that? And she was like, within a minute, wrote back, yes, yes, yes, yes, yes …. love, love, love, love, love!
And then it was like literally the floodgates opened Amy, and it’s been over a year that I’ve been strictly doing the production only. And I love it. I pinch myself every day. because this was the sweet spot. So yes, I’m still coaching, but I’m baking the cake for you too.
Amy: So good. Yeah. So, for people who are out there going, oh, so, you know, hiring somebody, not hiring somebody. I know that for me it was, I produced my first podcast. I know I can produce a podcast. I know that if something goes wrong, I can get an episode out into the world.
It may not be as slick and polished on the outside as what Kara does everything for me, because I haven’t done it in a while. But I used to do all of those things and I tend to coach people that way of like, know how the aspects of your business works. If you keep loving it, follow Kara for all of her amazing stuff and advice and listen to her and she’s amazing and connect with her.
And then if you come to a point, I’m sorry, now my voice is going. Between Lou and me, this is quite the episode by the way guys. Lou has spent the majority of the time on my lap because that actually got him to stop coughing because he was just so stressed out from all the coughing.
So, you know, there just came that point where I was like, I’m ready to hand this off to someone. And it’s clear that you know what you’re doing and you’re good at what you’re doing. And if I can go ahead and give you a plug, which I absolutely will, because it’s my show and I can do whatever the hell I want to do. You are amazing at the, if I have a problem or an issue, or a question or, you know, anything along those lines, your ability to be flexible and helpful of like, what if we do this instead?
Or what, what do you think about this idea? I’ve used a different podcast producer in the past and you’re like, well, I know that you’ve been doing it like this the whole time, but you know, here may be some other ideas that could save time, save money. You know, that might have been a great idea back in 2017, but in 2023, that’s not necessarily needed anymore.
So, I think that kind of knowledge, that knowledgeability, that knowledge that you have, as well as, like even you and I started this conversation with possibly even changing up how you’ve been doing my podcast for me for over a year now, or did we just start in September?
Kara: I think it’s been longer. I know we started in the summer because I reached out. We started the conversation, I think there was a month or so, like, we were just kind of like conversing back and forth. So, this summer I think it’s going to be a year.
Amy: So, like your willingness, the point I’m trying to get to is your willingness to evolve your craft. That to me is super important and I hope, I don’t know if you listening, really have heard some of the key messages that have gone unsaid in this episode, which is the evolving of your voice.
I think Kara, your story is even, and I was here and then I was here and now I’m here. That willingness to kind of listen to yourself of like, I’m doing this thing over here, but what lights me on fire, what gets me really excited to talk with other people might be different than what you first started out.
Like I was listening to you talk about your path and I’m like, I hope the other listeners are listening, like there’s so much gold in that and even now that you’re working as my podcast producer, your willingness to evolve and try new things, even if it means like we’re not going to be doing this whole thing we’ve been doing the whole time.
You don’t have to pay me for that anymore because you shouldn’t be paying me for that anymore because that’s silly. Let’s not do that anymore.
Kara: Well and that’s the thing. I think that’s why, you know, I really do love this medium and I’m so passionate about it and that’s why I go to things like Podcast Movement, you know, and I’m always reading about podcasting and it’s changing like the speed of light all the time.
And I care about what’s going on. Like, it’s just, I don’t know why, but I geek out on all of it and I get to bring that to you, and I get to bring that to my other clients. And so, it’s almost like, I always think of like, you know when you go to an accountant and the tax laws change, like I’m just like, I don’t want to deal with that. Like, ugh, no thank you. But when it comes to podcasting, I’m like, don’t worry, I got you. I know all the things.
Amy: And this might be a great time because I haven’t told the people yet about the project you’ve been working on for me for the past couple of months, because it has taken a little bit of time.
Kara: It’s taking a little bit of time, a little bit longer than I thought it would, but yeah, we’re getting there.
Amy: And by the time this airs, for the most part, everything should be up. Like, they don’t know what we’re talking about yet.
Kara: I know. I’m like, wait, should I even …
Amy: Yes, we’re going to go ahead and say it because at least 90% of the goods are going to be there. The Confident Coaches Podcast is now on YouTube.
Kara: Yeah, it’s already there. 78 episodes are there. And it’s very time consuming to get each episode up there because I have wait a couple minutes between each episode or they upload in a jumble. They don’t upload correctly. They don’t upload in number order. So, some of the early episodes may be a little bit out of order because I had to figure that out. But by the time we get current, it’s just obviously it’ll be a lot easier because only once a week they come out, but getting them all up, yeah, it’s been interesting.
Amy: But it’s like, this is the kind of thing, it’s an idea that I had, I didn’t even share it with you. And then you were like, this is an idea that we could do. And I’m like, actually I’ve been thinking about it too.
And then, so these are the kinds of things that, you know, you don’t have to have a podcast producer in your pocket, but do make sure that you’re following somebody. And I strongly recommend Kara who has her pulse on what’s happening, because as you are a life coach, it’s not your job to know everything that’s going on in podcasting. Podcasting is a way to get your voice out there.
So paying attention to what Kara is saying about what’s going on in the industry and sharing her tips that she shares in her newsletter, and then if you do get to a place, and I’m really making a shift into my business, into helping coaches become profitable coaches, that they’re not spending every single dime that they have.
So, like, let’s get you to a place where you have that revenue coming in. So that you can turn it over to somebody like Kara, who’s going to take your podcast and she’s going to just love it like the little baby that it is and give it everything that it needs and get you up on YouTube and up on all the internets.
Kara: Even on the level of websites and things like that. I mean, I know that you’re going through some transitions there, but you know that I’ve helped my clients with that. Like how can we optimize and, you know, think smarter not harder when it comes to what your podcast website looks like. So, all that stuff. But anyway, yeah. This is going to be a long episode for me to edit this.
Amy: I’m just looking at this going, oh shit, we went over the hour time. Damn it. Ok. So, this is the fun thing about interviewing your podcast person who now has to take what we’ve just done and turn it into something.
And particularly like it was everything. I’ve had a cough. Lou’s been barking. Yeah, Lou had honked the whole time. It’s been a time. Friends.
So, on that note, Kara how, and by the way, it took me an hour … I will finally call you Kara, not Kara. How can people connect with you?
Kara: It’s super simple. So, they can just find me on my website. www.karagottwarner.com and I’m @karagottwarner everywhere on the internet, but the best way to find me is go to my website.
Then you can see the different levels of my service. Very clear and just get a feel for, you know, what it would be like to work together.
Amy: Make sure that you connect with her, follow her on social media, get on her newsletter, and then, you know, take everything that we’ve said in this past hour and obviously you’re going to hire me to coach you on your business decisions. So that I can go, it’s time for a Kara in your life. Let’s go do it.
Kara: Well, and if you ever want to do a very specific workshop on one of these topics, because we’ve talked about a lot of stuff, Amy.
Amy: Yeah, we could do that. We covered the whole shebang.
Kara: I could drill down on one thing and just bring it into Path to 100k.
Amy: This would be a great Path to 100k conversation. I feel like Free To Paid Coach, or people who are brand new coaches aren’t ready. They need to establish a voice first. But in Path to 100k, when you’re already having clients coming in, you’re not needing the podcast to be your performer. I think that would be a great time to bring you in and have further conversations.
All right. I love it. You’re amazing.
Kara: Thanks, Amy.
Amy: You’re so welcome. Bye. Bye.
Goodness friends. I wasn’t lying when we said we ran the gamut for real. Kara and I could have talked forever. And also, yes. I finally learned after an hour of talking to her and finally figured out that her name is Kara. Kara, Kara, Kara. It’s what happens when I have multiple Karas in my life.
And also, yes, Lou was having a time, wasn’t he? And I’m not actually sure at the time of this recording how much Kara is able to clean up some of the audio there, but Lou is fine. He’s much better now. He just, he had one heck of a cough all through that recording session. Of course, he did. And he was fine.
Like as soon as we were done. I hope that what you’ve just heard helps you decide what you might do next when it comes to podcasting and really understanding why you even want to and how to do it passionately and lovingly for your audience. And use Kara’s tips to decide how you are going to get started if and only if it’s a great fit for you now.
Okay? Make sure whether it’s now or in the future, make sure that you get connected with Kara. Go to her website, sign up for her emails, she doesn’t send that many, but when she does, they are loaded with valuable information. And speaking of valuable information, I’m going to be dropping some news on what’s coming up in Amy Latta coaching.
There’s going to be some big changes, some minor changes, but all of it is as simple as this, it comes down to helping you go from free to paid, go from paid to profitable. And then from profitable to prosperous. I’m very excited about what we’re working on behind the scenes. Kara is a part of that work that we’re doing.
And like you want to know what, like every single week, this is one of the things I even asked Kara about in the episode. If there was something that you needed to hear, if you loved this conversation, if there’s a coach that you know that needs to hear this, please share this podcast with them if you think that it would be of value.
If you want to hit us up on the socials, that would be amazing. I am @iamamylatta and Kara is @karagottwarner. Tag us on social media, let people know what you needed to hear today. And I can’t wait to hear what you’re working on. And I’m excited to see what you create in the world.
Talk to you next week.
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Thanks so much for listening to The Confident Coaches Podcast. I invite you to learn more. Come visit me at amylatta.com and until next week, let’s go do epic stuff.